Gary RedmondDealer ads
For dealer principals. Be ready for January.

Sell more cars from the ad budget you already spend.

Most dealers know what they spend online. Very few know what it sells. I fix that first, prove it with numbers, and only then put more budget behind it.

90+ extra cars a year sold from ads at one Nissan dealer.Same dealership, same stock, no extra ad budget. At around €3k a car, that's well over €250,000 in gross profit.

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Gary Redmond

Gary Redmond. Finalist, Ireland's Best Young Entrepreneur. I run the online side for Nissan showrooms in Drogheda, Dundalk and Naas. You deal with me, not an account manager.

Since Gary took it over, we've hit our targets comfortably every quarter. Sales are up, we've got proper control over our inventory, and online advertising has gone from an afterthought to one of the bigger and more reliable parts of the business.

Robert McCabeDealer Principal · Nissan, Drogheda and Dundalk
Gary Redmond speaking at Ireland's Best Young Entrepreneur
Who you'd be working with

I'm Gary Redmond. Not an agency.

★Finalist, Ireland's Best Young Entrepreneur

I spent 11 years building online businesses. I took a subscription company from nothing to over 10,000 customers and around €3 million a year, and trained 120+ business owners on their marketing. So I look at your ads the way you look at the business: cars sold, margin, and stock that needs to move.

Now I run the online side for Nissan showrooms in Drogheda, Dundalk and Naas, and have done through a full seasonal cycle. I deliberately take on a small number of dealers at a time, so every account gets me personally. You own the ad account and everything in it.

  • 11 yearsrunning online businesses
  • €3m a yearsubscription business I built from scratch
  • 90+ carsextra a year sold from ads at one dealer
Find me on LinkedIn → Based in north County Dublin. Working with showrooms in Louth and Kildare.
Results

From a few Facebook ads to 12 cars a month.

John McCabe NissanDrogheda and Dundalk

A few ads were running with no tracking and nobody with time to manage them. Money went out every month and nobody could say which ads sold cars.

It was fixed in three steps, in this order: tracking, then the website, then the ads. Each one is shown below.

The dealer principal went from hours of posting to one 10-minute call a month.

3.8→11.6Cars sold from ads per month
34→105Online enquiries per month
€1,033→€521Cost per car sold
6%→16%Share of all sales from online ads
90+Extra cars a year from the same dealership and the same stock

Monthly averages. Before: Jan to May 2025. After: Oct 2025 to Aug 2026, eleven months including a full seasonal cycle.

Step 1 · Tracking

You can't fix what you can't see.

Nobody could say how many cars online was actually selling. Six months of history went in first as a real baseline. Then every enquiry was tracked through to the sale, so each month answers two questions: how many cars came from online, and what did each one cost?

Where your sales came from · ExampleAugust: 75 cars sold
The simple version
Now12 of 75 cars came from online ads
16%
Beforeof all cars sold
6%
Each car from online cost€521was €1,033
Step 2 · The website

Clicks are easy to buy. Trust isn't.

Every page an ad sends people to answers two questions: can I trust this place, and can I afford the car? Reviews and awards up front, the used-car worries answered, finance in plain English, and WhatsApp on every car.

Dealer website section showing 5,000+ customers, 4.7 stars from 500+ Google reviews and 3 awards
Proof up front
Dealer website section listing a 101-point check, transparent pricing, 2-year service plan and finance
Used-car worries answered
Dealer website finance section explaining PCP, HP and leasing
Finance made simple
Used car listing with WhatsApp, Call and Finance buttons
WhatsApp on every car
Step 3 · The ads

Ads pointed at the stock that needs to move.

Every ad has a reason to act now: a saving, a voucher, a trade-in figure. Each one runs in variations and the winners get the budget.

Facebook ad for demo stock with savings up to 9,300 euro
Demo stock
Facebook video ad on the forecourt offering a 500 euro fuel voucher with used cars
Used cars
Facebook showroom video ad with a price promise and 4,000 euro for the trade-in
New reg push
Also at Naas Nissan, Co. Kildare Online ads went from 7.9% to 13.7% of total sales.
Get your free auditSee what I'd change for your dealership.
How it works

Make what you have work. Then grow it.

01 Week one

Free audit

I go through your website, your ads if you're running any, and how an enquiry turns into a sale. You get the three changes I'd make first, in writing. Yours to keep whether we work together or not.

02 First three months

Get it working

You'll know which ad sold which car. Then the pages your ads send people to get fixed, then the ads get rebuilt and tested. No extra budget asked for.

03 Every month after

Grow

Once you can see cost per car sold, the decision is easy. More budget goes behind what's selling, moved between new, used and demo stock.

Your part: as little as a 10-minute call a month. I send the report, you make the call.

The free audit

Your three big questions, answered. Nothing else.

Free audit · ExampleYour Dealership
Gary Redmond
Sept 2026

The three questions every dealer principal asks about their online, answered for your dealership. Plus what I'd do about each.

  1. "Are my ads actually selling cars?"Biggest win

    Right now: Nobody can say. Enquiries come in, but nothing links them back to an ad or a sale.

    The fix: Track every enquiry through to the sale. Every month you see cars sold from online and what each one cost.

  2. "Why aren't more people getting in touch?"Quick win

    Right now: Your ads send people to the homepage. They have to go hunting for the car they clicked on.

    The fix: Send them straight to that car, with finance and a WhatsApp button beside it.

  3. "How do we compare to the dealer down the road?"Quick win

    Right now: They're running 11 ads, including video. You're running one image, live since May.

    The fix: A walkaround video, an image and a fresh offer, tested against each other. Keep the winner.

Yours to keep either way.Fix these now →

The monthly report

One page. The simple version. Then a 10-minute call.

Monthly report · ExampleYour Dealership · August
The simple version
  1. 4,200people looked at your cars from the ads
  2. 105got in touchWebsite 61 · WhatsApp 29 · Phone 15
  3. 12bought a carNew 5 · Used 4 · Demo 3
You spent€6,250
Per enquiry€60
Per car sold€521

Examples with sample figures, laid out exactly as you'd get them.

Get your free audit
What's included

The whole online side, not just the ads.

  • Facebook and Instagram adsBuilt, tested and adjusted weekly. Winners get the budget.
  • Know what soldEvery enquiry traced to a sale. Cost per car sold, same way every month.
  • Pages that turn clicks into enquiriesFinance, reviews and easy contact on every page an ad sends people to.
  • Budget that follows your stockMoved between new, used and demo cars, including aged stock that needs shifting.
  • Follow-up emailsFor people who enquired but weren't ready. When they buy, they buy from you.
  • Video shoots, handledI plan it, videographers I work with film it. One good day gives months of ads.
  • Social postingFreeYour manufacturer content calendar posted for you. Nobody on the floor loses an afternoon to it.
  • You own everythingThe ad account, the pages, the data. If we stop, it all stays with you.
Questions

Before you ask.

What does it cost?

A monthly fee. For the first three months, while we get everything working, it's roughly the margin on one car a month. After that it drops. There's no long contract and no extra ad budget asked for. I'll give you the exact figure after the audit, once I know what your setup needs.

Do I need to spend more on ads?

No. The first job is making what you already spend measurable, then moving it to what works.

What happens if you get busy?

I only take on a small number of dealers so that doesn't happen. You deal with me directly, every month. And you own the ad account, so nothing is ever held hostage.

Do you only work with Nissan dealers?

My results so far are with Nissan dealers, but the process works for any franchise or independent dealership.

Do you run Google Ads?

No. I focus on Facebook and Instagram, the website and follow-up. If someone runs your Google Ads, I'll work alongside them and track both properly.

What do I need to do?

Give me access to your ad account and website, and book a video shoot when we need one. After that it's a 10-minute call a month.

We're not running ads yet. Is the audit still useful?

Yes. I'll look at your website and what's in place to measure results, so the first euro you spend is tracked from day one.

Free audit

Get your free audit.

Tell me where to look. I'll go through your website, your ads and your tracking myself, and email you the three changes I'd make first.

  • Written up in plain English, not a sales deck
  • Yours to keep whether we work together or not
  • Back to you within a few working days

Rather just talk?

Book a 20-minute call
Email
gary@garyredmond.com

Get your free audit

FreeNo call neededFindings are yours